Director of Marketing at Palen Music Center - Join Our Team!

Chief Storyteller & Brand Architect: Director of Marketing Opportunity

Springfield, MO

Why Are We Posting This?

We don't need a corporate buzzword wizard. We need an architect of authenticity.

At Palen Music Center, we believe that the first guitar, the perfectly tuned trumpet, or the simple joy of finding your sound is a life-changing moment. For 62 years, we've helped spark those moments.

Now, we're searching for a Director of Marketing who can capture that lightning in a bottle and turn it into content that resonates across every digital touchpoint and drives genuine excitement.

You’re not here to manage spreadsheets; you're here to manage the entire brand voice and presence of a family-owned music store legacy. You are the Chief Storyteller responsible for converting digital passion into real-world retail foot traffic.

If the thought of setting a new standard for music retail marketing gets your heart racing, this is your stage.

The Gig:

• Lead the Creative Team: Lead and oversee our talented in-house team of a Videographer and Graphic Designer, fostering an environment of continuous content creation and excellence both in store and online.
  
• Own the Content Strategy: Oversee all company content across platforms, including YouTube, Facebook, Instagram, and TikTok.
  
• Steer the Ship: Be the ultimate guardian of our company branding and brand voice across all 10 retail locations while managing a yearly marketing budget.
  
• Drive Traffic & Triumph: Lead and oversee all advertising efforts (digital and print) andmanage external agency relationships for Google Ads. You will be ultimately responsible for increasing foot traffic to all locations.
  
• Key Campaigns: Lead marketing campaigns for massive, season-defining events (like Cars & Guitars, Blue Friday and Rental Season).
  
• Direct Engagement: Oversee all Email marketing and lead all SMS campaigns.
  
• Our Non-profit: Direct marketing initiatives for It’s About Kids, our non-profit organization.
  
• Merch: Design and order merch for our stores
  
• Events: Event direction, coordination and execution for all stores

Who We're Looking For (The Requirements):

• Experience that Counts: You need to have the professional experience to lead a multi-platform marketing department, understand data, and manage a team of creative professionals.
• The Fire: You must be deeply passionate about content creation and pushing the limits of what a retail store can achieve through groundbreaking marketing.
• The Leader: A natural leader who can inspire and oversee multiple creative teams while upholding brand standards.

The Details:

• Location: Springfield, MO (In-Office, Not Remote)
  
• Schedule: Full-time, Monday–Friday, 8:00 AM – 5:00 PM
  
• Compensation: Excellent Pay, Commensurate with Experience
  
• The Benefits: Comprehensive insurance package, Paid Time Off (PTO), and matching
  401K.

This role is not for someone who wants to coast. We are looking for the person who is ready to run fast and laugh hard. It's for the person who sees the marketing role at a music store as the ultimate canvas for creativity, influence, and passion.

Ready to lead the charge and make some noise? Send your resume and a cover letter to careers@palenmusic.com and tell us how you plan to change the game.